Department of BBA, Ahsanullah University of Science and Technology organizes "Pitha Utshab-1424" (Rice Cake Festival) to exhibit the traditional pithas of Bangladesh and introduce to the students with our very age-old cultural practices. it was held on last 24^th December 2017 at University premises where the varieties of pithas (rice cakes)  such as "Narikeler naru, Patishapta, Nokshi pitha and many more was familiarized with the students and beautifully decorated stalls were set up in the event. Professor Dr. Kazi Shariful Alam, Treasurer of AUST inaugurated the program where he praised such initiative taken by the BBA Deptt of AUST. Later he roamed around to see and taste different types of mouthwatering Pithas those were displayed at 7 stalls. In his presence the stalls were opened for all. The three best stalls organizer were rewarded for their attractive design and delicious Pitha Exhibition. Dean, School of Business, Registrar, Teachers, Officers and students were present.