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AHSANULLAH UNIVERSITY OF SCIENCE AND TECHNOLOGY

School of Business




Ms. Rownak Jahan



Designation: Lecturer Grade-II

Email: rownak.sob@aust.edu

Office Extension:

Room No:



Research Interests

  • Marketing

Educational Background

  • Master of Business Administration (MBA), (Marketing), University of Dhaka
  • Bachelor of Business Administration (BBA), (Marketing), University of Dhaka

Honors and Achievements

  • Dhaka University Deans Honor Award, University of Dhaka, 2018
  • Dhaka University Deans Merit Award, University of Dhaka, 2017

Publications

  • The influence of brand equity on customer intention to pay premium price of the fashion house brand, Management Science Letters, 2018