School of Business

Mr. Md. Shak Forid

Research Interests

• Marketing
• Branding

Educational Background

• Master of Business Administration (MBA), (Marketing Studies and International Marketing), University of Chittagong
• Bachelor of Business Administration (BBA), (Marketing Studies and International Marketing), University of Chittagong

Honors and Achievements

Publications

1. Artificial intelligence as a catalyst for sustainable tourism growth and economic cycles, Technological Forecasting and Social Change, 2025, Elsevier. URL
2. Impact of Augmented Reality (AR) and Virtual Reality (VR) on Interactive Learning Systems, Pacific Journal of Advanced Engineering Innovations, 2024, American Science Press, USA. URL
3. Transforming Applied Medical Sciences: The Impact of AI, VR, and AR on Research, Education Technology, and Clinical Practices, Journal of Angiotherapy, 2024, Eman Research. URL
4. Interdisciplinary Approaches to Social Justice: Bridging Sociology, Law, and Education, Library Progress International, 2024. URL
5. Determinants of customer-based brand equity on brand image: The moderating role of tourism management and advertisement, Corporate Governance and Organizational Behavior Review, 2024, Virtus Interpress. URL
6. Student Satisfaction and Retention: Impact of Service Quality and Digital Transformation, Marketing and Management of Innovations, 2022, ARMG Publishing. URL
7. Network Providers’ SMS Advertisement: Customers’ Perspective, The AUST Journal of Science and Technology, 2015. URL
8. Customer Attitude towards the Mannequins Used for Displaying Clothes in Apparel Stores: A Case Study on Dhaka City, Prime University Journal, 2014.
9. Measuring Retail Service Quality from the Perspective of Bangladesh: A Case Study on Aarong, The AUST Journal of Science and Technology, 2011. URL