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AHSANULLAH UNIVERSITY OF SCIENCE AND TECHNOLOGY

School of Business




Mr. Md. Shak Forid



Designation: Assistant Professor

Email: msforid.sob@aust.edu

Office Extension:

Room No: 7C01/03



Research Interests

  • Marketing
  • Branding

Educational Background

  • Master of Business Administration (MBA), (Marketing Studies and International Marketing), University of Chittagong
  • Bachelor of Business Administration (BBA), (Marketing Studies and International Marketing), University of Chittagong

Honors and Achievements

Publications

  • Student Satisfaction and Retention: Impact of Service Quality and Digital Transformation, Marketing and Management of Innovations, 2022
  • Network Providers’ SMS Advertisement: Customers’ Perspective, The AUST Journal of Science and Technology, 2015
  • Customer Attitude towards the Mannequins Used for Displaying Clothes in Apparel Stores: A Case Study on Dhaka City, Prime University Journal, 2014
  • Measuring Retail Service Quality from the Perspective of Bangladesh: A Case Study on Aarong, The AUST Journal of Science and Technology, 2011