Master of Business Administration (MBA), (Marketing), University of Dhaka
Bachelor of Business Administration (BBA), (Marketing), University of Dhaka
Honors and Achievements
Reviewer Recognition Certificate, Heliyon, Elsevier Journal indexed by SSCI,Scopus (Q1), Paper Title: Factors affecting adoption of self-service E-ticketing technology: A study on heritage sites in a developing country, 2023
Appreciation Certificate from Asian Journal of Managerial Science (AJMS), The Research Publication, 2023
Nominated as an Editorial Board Member, Asian Journal of Managerial Science (AJMS) for (2023-2025), The Research Publication, 2023
Reviewer Recognition Certificate, Kybernetes indexed by SCI,Scopus (Q1), Paper Title: Data mining analytics investigate delivery services and online to offline in retailing, 2023
Reviewer Recognition Certificate,International Journal of Bank Marketing indexed by SSCI,Scopus (Q1), Paper Title: The Effect of Social Media Influencer Marketing in the Banking Industry, 2023
Reviewer Recognition Certificate, FIIB Business Review indexed by Scopus (Q3), Paper Title:IN OUR BRAND WE TRUST: MODELLING THE IMPACT OF SOCIAL MEDIA BRAND ENGAGEMENT IN BUILDING CUSTOMERS’ RESILIENCE TO NEGATIVE WORD OF MOUTH, 2022
Reviewer Certificate, International Journal of Human-Computer Interaction indexed by SSCI,Scopus(Q1), Paper Title:Social Media Marketing Activities and Online Travel Agent Website Preference: The Moderating Role of Quality Dimensions, 2022
Reviewer Certificate, International Journal of Human-Computer Interaction indexed by SSCI,Scopus(Q1), Paper Title: Enhancing perceived usefulness and ease of use of mobile commerce and user’s attitude towards mobile commerce, 2022
Reviewer Certificate,International Journal of Evaluation and Research in Education indexed by Scopus, Paper Title:Factors influencing accounting students’ feedback engagement during Covid-19 pandemic, 2022
Reviewer Recognition Certificate, Kybernetes indexed by SCI,Scopus (Q1), Paper Title: The research on the influence mechanism of consumer loyalty under the network pre-sale mode, 2022
Reviewer Recognition Certificate, FIIB Business Review indexed by Scopus (Q3), Paper Title: THE INFLUENCE OF CUSTOMER PERCEIVED ETHICALITY ON BRAND OUTCOMES – A STUDY OF THE INDIAN SERVICE SECTOR, 2022
Reviewer Certificate, International Journal of Human-Computer Interaction indexed by SSCI,Scopus(Q1), Paper Title: A Study to Evaluate Personal Brand in Social Network in Audiences’ View- Social Transparency Theory Perspective, 2022
Reviewer Certificate,International Journal of Evaluation and Research in Education indexed by Scopus, Paper Title: Exploring Students’ Mathematical Literacy and Its Effectiveness Using CL-CUPS Learning Model in Indonesia, 2022
Reviewer Recognition Certificate,Cogent Business & Management indexed by ESCI,Scopus (Q2), Paper Title: Working capital management and stock performance evidence from an emerging market, 2022
Nominated as an Editorial Board Member,an International journal Indexed by Web of Science (ESCI), Marketing and Management of Innovations, an International journal Indexed by Web of Science (Emerging Sources Citation Index), 2022
Reviewer Certificate, FIIB Business Review indexed by Scopus (Q3), Paper Title:Decoding the relationship between social media marketing and brand loyalty: Exploring the role of brand and value consciousness, 2022
Reviewer Certificate, Journal of Retailing and Consumer Services indexed by SSCI. Scopus (Q1), Paper Title: Exploring the factors that drive consumers to use contactless delivery services in the context of the continued COVID-19 pandemic, 2022
Reviewer Recognition Certificate, PLOS ONE by SSCI, Scopus(Q1), Paper Title: A novel framework for analyzing internal brand management in the banking sector: a probabilistic approach, 2022
Book Reviewer Certificate: Impact of Brundtland Commission on select climate changing variables, Book Name: Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change, 2022
Reviewer Certificate,International Journal of Evaluation and Research in Education indexed by Scopus, Paper Title: Factors influencing accounting students’ feedback engagement during Covid-19 pandemic, 2022
Certificate of participation, Creating value through impactful research, 2022
Reviewer Recognition Certificate, FIIB Business Review indexed by Scopus (Q3), Paper Title: Understanding brand self-expressiveness and hedonism for impelling customer-brand love towards hypermarket brands, 2022
Reviewer Certificate, Academia Revista Latinoamericana de Administracion by SSCI, Scopus(Q2), Paper Title:Digital banking service and brand equity: influence and structure of their interrelationship for Academia ARLA, 2022
Reviewer Certificate,Cogent Business & Management indexed by ESCI,Scopus (Q2), Paper Title: Factors influencing the behavioral intention to use Crypto-currency among Saudi Arabian public university students: Moderating role of fi, 2022
Reviewer Recognition Certificate, Heliyon, Elsevier Journal indexed by SSCI,Scopus (Q1), Paper Title:The Assessment of the Impact of Cyberfraud in the South African Banking Industry, 2022
Reviewer Recognition Certificate, Advances in Environmental and Engineering Research, USA, Paper Title: The Effect of Green Brand Image towards Brand Loyalty: Brand Trust and Perceived Value as Intervening Variables, 2022
Recognition Certificate, Master case writing: how to write a successful teaching case study, Emerald Publishing Limited, 2022
Reviewer Certificate, Journal Of Financial Services Marketing indexed by SSCI,Scopus (Q2), Paper title: The impact of Perceived Corporate Social Responsibility on Loyalty: Hong Kong Banking Industry, 2021
Reviewer Certificate, International Journal of Human-Computer Interaction indexed by SSCI,Scopus(Q1), Paper Title:The Research on the Impact of Interpersonal Attraction of Service Employee on Customer Engagement Based on S-D logic, 2021
Book Reviewer(Chapter) :Handbook of Research on Big Data, Green Growth, and Technology Disruption, Study of impact of emerging technologies across value chain function of Educational Technology (EdTech) firms: Educational Technology (EdTech), 2021
Reviewer Recognition Certificate,International Journal of Bank Marketing indexed by SSCI,Scopus (Q1), Paper Title: CSR: A pathway for sustainable competitive advantage?, 2019
Dean's Honor List, University of Dhaka, 2016
Dean's Merit List, University of Dhaka, 2016
Dean's Honor List, University of Dhaka, 2014
Publications
Factors Affecting Customers’ Intention towards Online Purchase: An Empirical Study on Bangladesh, The Retail and Marketing Review indexed by Web of Science (Emerging Sources Citation Index), 2023
Examining the Effect of Consumption Values on Mobile Banking Adoption in Bangladesh: The Moderating Role of Perceived Security, Kybernetes, Impact Factor: 2.35; Indexed by SCI (Clarivate Analytics), Scopus (Q2), CiteScore: 3.7, 2022
Unpacking the influence of Social Media Marketing Activities on Brand Equity in the Banking Sector in Bangladesh: A Moderated Mediation Analysis of Brand Experience and Perceived Uniqueness, International Journal of Information Management Data Insights; Indexed by Scopus (Q1), Cite Score: 9.9, 2022
Student Satisfaction and Retention: Impact of Service Quality and Digital Transformation, Marketing and Management of Innovations, Indexed by Web of Science (Emerging Sources Citation Index), Publon, 2022
The nexus between Social Media Marketing Efforts and Overall Brand Equity in the Banking Sector in Bangladesh: Testing a moderated mediation model, Journal of Internet Commerce, Indexed in Scopus (Q1), Web of Science, ABDC Ranked Journal, 2022
Application of UTAUT Model to Assess Mobile Banking Adoption Behavior: A Case Study on Bangladesh, MANTHAN: Journal of Commerce and Management, 2021
The Role of Social Media Marketing on Overall Brand Equity in the Telecommunication Sector in Bangladesh: A Moderated Mediation Model of Brand Love and Value Co-creation, International Journal of Asian Business and Information Management (IJABIM)-Indexed by Scopus (Q1), Web of Science (ESCI), 2021
The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust, International Journal of Bank Marketing, Impact Factor: 5.494; Indexed by SSCI (Clarivate Analytics), Scopus, Australian Business Deans Council (ABDC) Journal Quality List - A ranking, 2021
THE IMPACT OF SERVICE QUALITY ON USER SATISFACTION: A CASE STUDY OF SELECTED PUBLIC LIBRARIES IN BANGLADESH, EPRA International Journal of Multidisciplinary Research (IJMR), 2021
Does corporate social responsibility reputation influence consumer behavior of bank customers?, Journal of Patuakhali Science and Technology University, 2020
Neuromarketing : A New Avatar in Branding and Advertisement, Pacific Business Review International, 2019
Investigating the Effect of Relationship Marketing on Customer Satisfaction: Evidence from the Banking Industry of Bangladesh, Journal of Banking and Financial Services, 2019
Measuring the Impact of Corporate Social Responsibility Practices on Brand Equity in the Banking Industry in Bangladesh: The Mediating Effect of Corporate Image and Brand Awareness, International Journal of Bank Marketing, Impact Factor: 5.494; Indexed by SSCI (Clarivate Analytics), Scopus, Australian Business Deans Council (ABDC) Journal Quality List - A ranking, 2018
Factors Affecting Green Purchase Behavior of Bangladeshi Customers: A Study on Energy Saving Lamp, The AUST journal of Science and Technology, 2017
Determinants of Customer Loyalty in Mobile Telecommunication Industry in Bangladesh, Global Journal of Management and Business Research, 2017
"Customers' Attitude towards Non-deceptive Counterfeit Mobile Phone in Bangladesh: A Study on Dhaka City, Pacific Business Review International, 2017
Self-banking technology adoption: A comparison among three self- banking technologies in Bangladesh, Journal of Patuakhali Science and Technology University, 2017
Significance of Marketing Activities in Garments Industry: A Study on Bangladesh, European Journal of Business and Management, 2014
