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AHSANULLAH UNIVERSITY OF SCIENCE AND TECHNOLOGY

School of Business




Mr. Kazi Ahmed Farhan



Designation: Assistant Professor

Email: kaf.sob@aust.edu

Office Extension: 313

Room No: 6C01/4

Google Scholar Profile

Orcid Profile



Research Interests

  • Marketing
  • Marketing Management
  • Consumer Behaviour

Educational Background

  • Master of Business Administration (MBA), (Marketing), University of Dhaka
  • Bachelor of Business Administration (BBA), (Marketing), University of Dhaka

Honors and Achievements

Publications

  • HOLISTIC MARKETING AND SUSTAINABILITY: INSIGHTS FROM A BIBLIOMETRIC ANALYSIS OF GLOBAL RESEARCH, Bangladesh Journal of Multidisciplinary Scientific Research, 2024
  • Harnessing Artificial Intelligence to Drive Global Sustainability: Insights Ahead of SAC 2024 in Kuala Lumpur, Digitalization and Sustainability Review, 2024
  • Effective Change Management Strategies: Lessons Learned from Successful Organizational Transformations, American Journal of Trade and Policy, 2024
  • Machine Learning-Driven Gamification: Boosting User Engagement in Business, Global Disclosure of Economics and Business, 2023
  • AI-Enhanced IMC: Leveraging Data Analytics for Targeted Marketing Campaigns, Asian Business Review, 2023
  • A Study on Consumer Behavior in relation to Toothbrush Marketing in Bangladesh, The AUST Journal of Science and Technology, 2012
  • Role of Tour Operators for Promoting Bangladesh as a Tourism Destination, The AUST Journal of Science and Technology, 2010